Exploring Further with Passion: A Global Taste Journey at the Nat Geo Traveller UK Food Festival

I had the incredible opportunity to attend the National Geographic Traveller (UK) Food Festival and it was nothing short of inspiring. As someone deeply passionate about hospitality, this festival reignited my enthusiasm and strengthened my commitment to creating meaningful experiences through food and service.

From the vibrant dishes of Barbados to the bold spices of Indonesia, every stall was a window into a country’s heart and heritage. At the Barbados stall, I tried a colourful snow cone topped with bright red and golden syrup, served over finely crushed ice in a paper cup with a straw. The first sip was icy cold and intensely sweet, with a fruity tang that burst on my tongue. It instantly refreshed me on a warm festival afternoon. It reminded me of Malaysian ais kacang, although we usually enjoy it with a spoon. That small difference made me smile and reflect on how food connects cultures. Even across continents, we create similar joys in different forms. It reminded me that every culture has its own special touch, and through food, we often discover just how much we have in common. I also tasted cuisines from Cyprus, Greece, Ecuador, China, Montenegro, Croatia, the Czech Republic and many more. Each plate offered a warm welcome into its culture. It amazed me how food can tell stories, build bridges and bring people together beyond language.

The sambal from Indonesia was a standout for me. Its hot and spicy flavour instantly brought me back to Malaysia. It tasted like home, fiery, full of character and comfort.

Beyond the food, the festival offered so much more. There were live cooking demonstrations, wine tastings, photography workshops and even travel experts offering information and deals for visiting each featured country. It felt like stepping into a living, breathing map of the world.

One unforgettable moment was meeting Andi Oliver. She was radiant in her orange dress, signing cookbooks with the warmest smile. Although I only learned about her today, I quickly found out she is a powerhouse, a chef, broadcaster, author and former singer. She is widely recognised for presenting The Great British Menu and for her work championing Caribbean food and food equity. Her energy and authenticity were contagious. I left feeling motivated and grateful to have crossed paths with someone so inspiring.

This experience reminded me that hospitality is more than service. It is a celebration of culture, identity and human connection. I am proud to be part of this global industry and I look forward to bringing this passion into everything I do.

#NGTUKFoodFestival

Shannon Bu

When I grow up, I’d like to do something that makes a lot of money, where I won’t be replaced by a computer, and that brings profound meaning to my life.

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